sell

I UK [sel] / US verb
Word forms "sell":
present tense I/you/we/they sell he/she/it sells present participle selling past tense sold UK [səʊld] / US [soʊld] past participle sold
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1) [transitive] to exchange something for money

They've already sold over two million copies of their record.

sell something at a profit/loss (= for more/less money than you paid):

I don't think dealers sell these cars at much of a profit.

My uncle buys and sells antiques for a living.

a) [transitive] to persuade someone to buy something from a business that employs you

sell someone something:

I sold one customer five pairs of shoes yesterday.

b) [transitive] a shop that sells a particular product has a supply of it for customers to buy

Do you think they sell children's books here?

c) [intransitive] if something sells, people buy it

Designer clothes don't really sell much in the smaller towns.

something sells well (= a lot of people buy it):

Her new book sold very well in the first six months.

2) [transitive] to be a quality that makes people want to buy, have, or do something

Sex and violence have sold a lot of cinema tickets.

3) [transitive] informal to persuade someone to do, have, or use something

sell something to someone:

I don't think we could sell the idea to our partners.

•

- sell your body

- sell someone down the river

- sell someone short

- sell yourself

- sold on something

Phrasal verbs:

- sell off

- sell on

- sell out

See:

hot cakes

II UK [sel] / US noun

See:

hard sell, soft sell